Campaign to communicate the palaces' rich history and encourage visitors to interact with the warders to learn more. 'If only these walls could talk' brings the palace walls to life and communicates the stories of the past using a light and engaging tone of voice which works seamlessly with the HRP positioning 'tradition with a twist'. Whilst developing the Cancer Research UK Christmas identity 2006, an interesting Christmas card idea popped up. Cancer Research UK fell in love with the design and commissioned the cards to be printed and on the shelves in time for Christmas. CityA.M. has appointed Aloha to strengthen its ‘business with personality’ positioning. We have been briefed to increase awareness of the CityA.M. brand and to support plans to roll out the paper to other UK cities next year. Aloha has developed the ‘I A.M.’ creative to reinforce the current ‘personality’ positioning and looks forward to developing it further for forthcoming communications. A vibrant and festive visual identity for Cancer Research UK's Christmas 2006 using a snowflake graphic derived from the Cancer Research UK logo. The concept is to be rolled out across the charity's 400+ stores as environmental graphics and point-of-sale. Club328, the private jet company, is currently working with Aloha to define a new brand positioning and create a consistent look and feel which will be rolled out across all brand communications. The campaign, ' Travelling at the speed of life', powerfully supports Club328's seamless service across both leisure and business private jet travel. The concept recently enjoyed its first airing in Players magazine. Watch this space for more. Every spring, the east coast of Canada is home to one of nature's most stunning wildlife spectacles when hundreds of thousands of harp and hooded seals give birth. Sadly, the young pups also attract sealers to the ice to take part in Canada's commercial seal hunt. In 2005 more than 300,000 harp seals were killed in less than two weeks. As IFAW's creative agency, Aloha were proud to create a disturbing yet powerful campaign to raise awareness of the cruel hunt and urge the public and MPs to support a UK trade ban. Led by ads in major national newspapers, the integrated campaign received over 20,000 SMS responses from the public. Germany has recently banned the trade on seal products and is urging the UK to do the same. To support the ban visit www.stopthesealhunt.co.uk Having worked with the global brand Nelsons across all their natural pharmaceutical brands for 2 years, they naturally turned to us to refresh and reposition their biggest selling product, Rescue Remedy. We created a luxurious visual identity to accompany headlines, derived from the endline, that connect on a human level with the daily stresses and strifes of the target audience. In 2005, Jodi Picoult was the UK's fourth bestselling paperback fiction author behind Dan Brown, John Grisham and Alexander McCall Smith. Recognising the power of Picoult as a brand, Hodder approached Aloha to create a unique positioning and visual identity. 'She finds the words' powerfully supports the bestselling author's ability to tackle controversial subjects that most people would find difficult to contemplate, let alone write about. Having worked with Fat Face to develop their core values, positioning and visual graphics, we were delighted when they recently asked us to help them again - this time with their longstanding and much loved product, Team Kit. They needed a strong positioning line, logo, positioning statement and, most importantly, a comprehensive guide on how to most effectively put it all together using a consistent visual story. The resultant deliverable was a brand book jam-packed with graphics and copy creating a palette for Fat Face to take forward across all their communications. Aloha has been working with Lux500 to develop the positioning 'Your idea of luxury' which reinforces the bespoke nature of the brand's luxury offering. We've also developed a dark, luxurious identity to work seamlessly across all communications including a high-spec brochure and flash website. Whilst completing the Cancer Research UK Christmas 2006 identity, we were asked to undertake a similar brief for their new chain of card and gift shops, Wishes. Aloha set about visualising a 'wish' and, most importantly, making it christmassy. The star from the core brand identity was brought to life to create a magical and elegant festive identity using this year's Christmas colours.