Aloha is a creative communications agency based in London that specialises in strategic positioning, branding, design and advertising. Brand communication on a human level. Integrated, campaign, award-winning, ATL, TTL, marketing, promotions, above, line, product, B2C, B2B, new, media, neutral, strategy, strategies, graphic, retail, NPD, digital, web, website, online, direct, mail, press, literature, collateral, personality, CRM, values, corporate, identity, consultancy, POS, point, sale, healthcare, pharmaceutical, broadcasting, publishing, luxury, history, channel, biography, Fat Face, Nelsons, Rescue Remedy, Historic Royal Palaces, City AM, Cancer Research, IFAW, Club328, Lux500, Wishes, Hodder, Jodi Picoult, Marcus Lloyd-Jones, Marcus Lloyd Jones, Ben Vokes, Sandra Romero, Lou Bishop, Louise Bishop, Jade Eccles, Adrian Kuhlmann Cancer Research UK: Christmas campaign Cancer Research UK launches a new national Christmas campaign created by Aloha in over 500 stores this season. The campaign is designed to create a distinctive and cohesive look for Christmas across the brand, drive sales of the new ‘bought in goods’ offering and attract a new broader customer base. Paul Cook, Head of Retail Marketing and Development said, “Aloha have managed to create a design that captures the spirit of Christmas and we hope will attract customers into our shops to buy our gorgeous gifts and cards this Christmas.“ Using a snowflake graphic derived from the Cancer Research UK logo Aloha created a vibrant and festive visual identity that gives Cancer Research UK greater stand-out on a competitive high street. Environmental graphics, point-of-sale, brochures, posters and door drops have been transformed into the new look. The look is already proving a big hit. One store manager says, “Honestly think the POS has worked wonders. Those bike posters have meant I've practically sold out of those in my area!!!” Rescue Remedy: Online support for national radio and instore campaign Nelsons, the leading manufacturer of natural medicines has launched a national campaign for its iconic brand, Rescue™ Remedy. Created by Aloha the campaign is the first for Rescue Remedy since its launch campaign 'Yoga in a bottle'. The new campaign moves from yoga to stressful moments from shopping with the kids to stresses at work. The target audience has been widened in a national campaign for the brand now targeting over 7M 'busy women'. The campaign supports the largest national instore promotion of Rescue Remedy in Boots stores nationwide and coincides with the launch of the new trial size 7ml spray. The brand has recently added to its acclaim by winning best emotional support product voted by customers in the 2006 Boots Customer Healthcare Awards. Whilst completing the Cancer Research UK Christmas 2006 identity, Aloha was asked to undertake a similar brief for their new chain of card and gift shops, Wishes. Aloha set about visualising a 'wish' and, most importantly, making it christmassy. The star from the core brand identity was brought to life to create a magical and elegant festive identity using this year's Christmas colours. IFAW: Click to say "No" to Icelandic whaling   CityAM: Click to download today's issue and podcast DEC 2006 Aloha’s POS creative goes up in the Wishes chain of card and gift stores. NOV 2006 Cancer Research UK Christmas campaign rolled out over 500+ stores OCT 2006 CityA.M. appoints Aloha to push 'business with personality' positioning SEP 2006 Aloha welcomes Wishes as its latest client AUG 2006 Lux500 appoints Aloha to create new brand positioning JUL 2006 Aloha welcomes Club328 as its latest client to create new brand positioning JUN 2006 Historic Royal Palaces appoints Aloha to create work across all HRP palaces MAY 2006 Aloha wins major project for Cancer Research UK APR 2006 Fat Face appoints Aloha to create new brand positioning for Team Kit MAR 2006 Hodder appoints Aloha to create campaigns for its biggest authors FEB 2006 Arnicare appoints Aloha to create online campaign JAN 2006 Aloha shoot new image library for Unipath's brand leader Clearblue CityA.M. has appointed Aloha to strengthen its 'business with personality' positioning without a pitch. Aloha has been briefed to increase awareness of the CityA.M. brand and to support plans to roll out the paper to other UK cities next year. CityA.M. managing director Lawson Muncaster says he chose Aloha because the agency understands CityA.M.'s need to "engage the readers through non-conventional methods".